Follow these five simple rules, and you will never have a problem with too many followers. — Tweet continually and incessantly about your new product (book, music, software, MLM program, affiliate scheme,knitted puppy vests, whatever...) Re-tweet and favourite each and every tweet that contains @you or points to your own blog / facebook / web / youtube / etc... Never interact with anyone personally, while continuing to maintain a steady stream of pre-scheduled tweets following rules (1) and (2) above.